Land Vegas: Betting inside the Metaverse: Moving towards the Ultra-experience
Friday 03 de November 2023 / 12:00
2 minutos de lectura
(Delaware).- In previous articles we mentioned that the mix between new virtual worlds (Metaverses) and Igaming invited us to re-think our ways of understanding the game world and its variants.
Opening new Paradigms
In previous articles we mentioned that the mix between new virtual worlds (Metaverses) and Igaming invited us to re-think our ways of understanding the game world and its variants.
Mainly because this is not just a “technological” issue, but fundamentally anthropological. And this even opens the commercial perspective, or at least projects it since we are not in this “business” to sell toys, we must move towards the delivery of experiences and go, even beyond these: Ultra-experiences.
Ultra-experiences in the VR-Gambling Universe.
I will pause a little at this point.
By Ultra-experiences I refer to the generation of self-exploitable and self-development (autopoietic) moments, that is, in this business and under this New Paradigm, we must be able to offer moments that allow people to re-create and re-design what they need to feel, and move from “expert design of moments” to “open design of unique moments for each player”
Under this new perspective, the recreational experiences we offer must be customizable. Both aesthetically (how they look), and playability (how they live). It is no longer just expecting players to gamble, but in addition to that, to live with us and be inhabitants of our brand: prosumers of our virtual environments.
By uniting Metaverse, VR, Igaming under an Ultra-experience perspective, the industry will be able to grow and take the next leap. A leap that is only possible by taking virtual worlds towards the co-design of sensations between designers and players.
In short, a Metaverse beyond the Metaverse.
Will you take the first step with us?
By Guillermo Sepúlveda
Categoría:Analysis
Tags: online gaming, Casino Online, Land Vegas,
País: United States
Región: North America
Event
G2E - Las Vegas 2025
06 de October 2025
CT Interactive on Innovation, Networking, and Market Growth at G2E 2025
(Las Vegas, SoloAzar Exclusive).- The global gaming industry marked G2E’s 25th anniversary with a major gathering in Las Vegas. CT Interactive stood out for its innovative product development and international growth strategy. Account Manager LATAM at CT Interactive, Roberto Muñoz, shared insights on G2E’s importance, emerging trends, and the company’s collaborative expansion efforts.
Thursday 30 Oct 2025 / 12:00
Atlaslive Explored the Future of Gaming in Latin America at Recent G2E 2025
(Las Vegas, SoloAzar Exclusive).- Bruno Almeida, Head of Sales LATAM at Atlaslive, attended G2E for the first time to explore how land-based and online gaming are converging. His experience highlighted key trends shaping the Latin American market, from immersive casino innovations to strategic networking and regulatory insights.
Monday 27 Oct 2025 / 12:00
G2E 2025: Cristian Galarza, ASAP Director Explains the Importance of Attending the Event
(Las Vegas, SoloAzar Exclusive). - After attending the 25th anniversary edition of G2E in Las Vegas, ASAP’s director shares his perspective on the evolution of the industry, driven by digitalization, efficiency, and the creation of international networks that foster new business opportunities.
Tuesday 28 Oct 2025 / 12:00
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